Have you ever wondered why online Niche Advertising is gaining popularity? Sure, we have all heard of the giants such as Adsense, AdBrite and Kontera just to name a few, but what about the networks focusing on niche markets?

In the last three years our company has spent thousands of dollars on online advertising with the giants. However, things are different today. The global economy is in a recession and it is unlikely that it will recover anytime soon. This is the time when companies are trying to cut costs to survive the economic downturn. One area where most companies are cutting spending is advertising.

Like most small businesses our company can no longer afford to pay outrageous amounts for each click for online advertising. We used to pay more than $1.00 per click and get almost no customers.

This is one of the reason why we have turned to niche advertising. One of the services we use to promote our business is Joomla Ads. Joomla Ads was formed a few years ago and specializes in Joomla, CMS and web development related advertising. They are a small network of advertisers and publishers. This is a major advantage since publishers can be approved manually and continuously monitored. Approving publishers manually, along with automated protection decreases click fraud and improves the quality of each click.Joomla Ads allows us to easily manage our advertising campaigns and view reports. Most importantly we can easily change our budget at anytime to control our spending.

With Joomla Ads we pay less for each click and get more return on investment than with any other network. In fact, most of our customers mention that they saw our ad on Joomla Ads when they contact us. It’s not a surprise that niche advertising is getting so popular. In the future we will likely see more niche advertising networks, in fact there’s already one for pet advertising.